About Us

We make cleaning the way it should be: without compromise

Our products were born from a father’s love for his son with an immune system disorder. When he realized harsh household products made his son’s life immensely more difficult, he tried to find a cleaner option. When he couldn’t, he started CleanWell.

Our mission & vision

We’re on a mission to thoughtfully clean up “clean,” with effective, family-, pet-, and planet-friendly products.

Our vision? That all people are able to freely embrace life’s not-so-clean moments without compromise so they can Live Free, CleanWell.

Our values


We unleash the power of plant-derived ingredients to replace harmful chemicals.


We use only what we need and reuse everything we can.


We share what we know to help everyone embrace life’s good-and-dirty without compromise.


We never stop asking “could this be better?”

More to know & love

Nerd out over our science & ingredients

We work well with others

Behind the scenes at CleanWell HQ

If you have Qs, we probably have the As