About Us

We make cleaning the way it should be: without compromise

Our products were born from a father’s love for his son with an immune system disorder. When he realized harsh household products made his son’s life immensely more difficult, he tried to find a cleaner option. When he couldn’t, he started CleanWell.

Our mission & vision

We’re on a mission to thoughtfully clean up “clean,” with effective, family-, pet-, and planet-friendly products.

Our vision? That all people are able to freely embrace life’s not-so-clean moments without compromise so they can Live Free, CleanWell.

Our values

Plants
Can

We unleash the power of plant-based ingredients to replace harmful chemicals.

Waste
Stinks

We use only what we need and reuse everything we can.

Knowledge
Grows

We share what we know to help everyone embrace life’s good-and-dirty without compromise.

Keep
Cleaning

We never stop asking “could this be better?”

More to know & love

Nerd out over our science & ingredients

We work well with others

Behind the scenes at CleanWell HQ

If you have Qs, we probably have the As